The sisterhood of motherhood

Interesting campaign from an american advertiser looking at the different tribes of parents – breastfeeders vs bottlers, stay-at-home mums vs working mums etc.

It taps into all the common insecurities parents have, which are usually expressed in defensive attitudes and language.

Spoiler alert – it’s all ok in the end, because we’re all just parents first. Welcome to the sisterhood of motherhood


Adam is the Publisher of Copse Magazine and owner of Sailfin. He spends his time hosting and making websites for other people, copywriting, and publishing white label content for other companies alongside Copse Magazine, his creative outlet. He has two children and lives in Kent in the South East of the UK.