German Vice-Chancellor takes time off to pick up daughter

As far as headlines go, it’s a pretty crummy one. I mean, should it even be news that a father picks up his daughter… even less so when you realise that the news is that he intends to pick her up just once a week. But sadly this non-story has made the headlines in the German national press, the international press, and even on the … Continue reading German Vice-Chancellor takes time off to pick up daughter

If you have kids, you’ll understand – The Calpol effect

If you have kids, you’ll understand – Calpol’s brilliant strapline, attached to their equally fabulous TV advert showing ‘poorly’ children running riot around the house and garden, back to their normal selves after a dose of Calpol. They could have easily crafted their creative around fear-based selling… one of my pet hates with health and insurance products… but they didn’t. They focussed on what makes … Continue reading If you have kids, you’ll understand – The Calpol effect

Comfy Footwear for Those Important First Steps

There’s an advert running on our local radio at the moment with the line “my mother always said you should invest in good shoes and a good bed, ’cause when you’re not in one, you’re in t’other”. They were advertising beds… I’m going to focus on the other. Anyone who’s ever taken care of a child knows how important it is to find the proper … Continue reading Comfy Footwear for Those Important First Steps