If you have kids, you’ll understand – Calpol’s brilliant strapline, attached to their equally fabulous TV advert showing ‘poorly’ children running riot around the house and garden, back to their normal selves after a dose of Calpol. They could have easily crafted their creative around fear-based selling… one of my pet hates with health and insurance products… but they didn’t. They focussed on what makes … Continue reading If you have kids, you’ll understand – The Calpol effect